Jeroom Vanderbeke, is the founder and owner of BITCH studios. In his photography he’s always looking for a certain beauty and natural in his images. In this editorial entitled “ROPE” Jeroom and his team experimented with the possibilities bondage can have in an image. In first instance people link bondage to sex and pain. While on an image it can just bring some sort of peace and beauty which distances itself as far as it possibly can from sex.